Secondly, you can retarget an audience from your Google Analytics account using Google Ads.įor example, if you have an audience of users who did not bounce from your website, they’re more likely to engage with a targeted ad. It also tells you about the quality of traffic that you’re buying with Google Ads.

Thus, linking these two accounts extends your ability to track traffic and user behavior. You can answer all of these questions by importing Google Analytics metrics like Bounce Rate, Pages/Session, and Average Session Duration into your Google Ads account. But after a user clicks on the ad, how do they behave on your site?įor example, did the user visits other pages on the website? Or did they leave immediately? Are they more likely to convert than users who arrived from other sources? Google Ads gives you information on the number of impressions or clicks on your ads. Observe the Behavior of Google Ad Trafficįirstly, you’ll be able to track the behavior of the users that visit your website from a Google Ad. Linking your Google Analytics account to your Google Ads account has two major benefits that you wouldn’t be able to leverage from these tools separately. So let’s start! Why Connect Your Google Ads and Google Analytics Accounts?

Google ads link